First of all, several questions come to mind when figuring out how to begin a video production. What is the overall marketing objective? Who is the audience? How will the audience view this piece? What call to action do you want the viewer to take? How will the story be told? Why is this important to your organization? How will this enhance your organization’s branding? As a result, the answers to these questions starts the creative process.
Next, the creative process begins. Many steps are involved. Avant Productions is a video production company that walks through this process with your organization to determine the best strategy for completing your video production project and delivering results. Recording locations whether in the studio or on-location are selected. Will green screen be beneficial? Especially relevant are production themes within a visual treatment. A visual treatment that blends the theme creates maximize impact and audience recall. The overall content is structured and scripted. In addition, other elements to a video production are discussed. Finally, don’t forget the sound. Sound design is more than a clean audio recording. Sound design includes selecting music and sound effects which enhances the overall video production. Establishing a production timetable and budget is critical.
The entire video production process is collaborative in every step. Most of all, Avant Productions wants to be your partner in creating a video production that exceeds your expectations.