It’s always a thrill to take a client on a new adventure. With our recent project for Cloud-Townsend Resources, we took a journey that needed a strategy right from the start in order to continue their legacy of providing best-selling resources to help people discover solutions to life’s most difficult personal and relational challenges. Yet, this particular job wasn’t for a new high definition, promotional video or green screen production shoot in our video studio. We were tasked to launch a new website platform and online, e-commerce store for an already top-notch company. So, we partnered with our friends at the Orange County based Orange Static interactive agency to create our dynamic team that really brought this new website to the next level.
Yet, where to begin? It’s easy…the end result. The website visitor. What would they be searching for? What are the best-selling products? How can we help streamline sales? How can we feature resources that people are searching for? The answers were simple. By assessing the analytic of their old website, we were able to truly hone in on the target needs to ensure an online experience that is graphically compelling, easy to navigate, contains dynamic resources and builds the bottom line. With over 1,200 products and nearly 1,800 video resources, you can see why we’ve been pretty busy.