Every week it seems like a new production is coming to our Orange County video production facilities to utilize the green screen studio. From indie bands, to non-profits, to babies....yes, you read that right, babies! This last week, we got to have the young cast of a new DVD series to help babies learn how to read. So, with about ten kids under the ages of two scattered throughout our offices we had our hands full. Place on the green screen floor, shoot with our high-definition camera, then transfer the footage to our Final Cut Pro system and immediately start piecing the scenes together. Video editing is one thing, video editing with green screen footage is another.
Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production - creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro. What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click "buy now"? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.