RECENT ARTICLES
Television History to DVD
Remember when there was no reality TV? Remember when television consisted of timeless stand up and sketches? Sid Caesar was a genius who took television to the next level in the late 1960's with his show "Caesar's Hour". Well, over 50 years later, Sid is now splashed on AVANT's monitors as we help prepare the PBS show that reunited the Caesar writing team to soon be released on DVD. Caesar's Hour was a live, hour-long American sketch comedy television program that aired on NBC from 1954 until 1957. The program starred, among others, Sid Caesar, Nanette Fabray, Carl Reiner, Howard Morris, Janet Blair and Milt Kamen. PBS brought this incredible team back together in 1996 for a special event at the Writers Guild Theater in Los Angeles, CA. The evening's events eventually broadcasted on PBS under the title "Caesar's Writers". Now, AVANT has the opportunity to be a part of the team to bring this historic production back to life by creating the DVD to master for duplication and worldwide sales. WOW!
Website Development to Harness Users
The Internet can be overwhelming...Facebook, Amazon, spam, viruses. Sometimes it can feel like a full-time job just managing all your different accounts. Yet, what if the web could be the driving force to help heal your personal life? No, we're not talking about some new dating website. We're talking about Cloud-Townsend Resources - our latest project to come through to our Orange County production facility with the task to build an entirely new web presence and platform. We don't just believe in websites. We believe in movements....especially when dealing with Cloud Townsend's target audience by providing resources to heal from a hurtful past to ensure a healthier future. A movement to help change lives. So, this just can't be a simple, 5 page website for NY Times bestselling authors who have sold nearly 5 million books. This has to be an entirely new platform with data-driven strategy, complete new branding, with over 4oo products and new conversions for digital downloads, along with a strategic navigation that creates a seamless tunnel to ensure success.
From Green Screen to Video Editing
Every week it seems like a new production is coming to our Orange County video production facilities to utilize the green screen studio. From indie bands, to non-profits, to babies....yes, you read that right, babies! This last week, we got to have the young cast of a new DVD series to help babies learn how to read. So, with about ten kids under the ages of two scattered throughout our offices we had our hands full. Place on the green screen floor, shoot with our high-definition camera, then transfer the footage to our Final Cut Pro system and immediately start piecing the scenes together. Video editing is one thing, video editing with green screen footage is another.
Orange County Video…as in “The OC”
Yes, AVANT is located in Orange County, CA...or shall we say "The OC." Yes, AVANT is located in the heart of Costa Mesa with our green screen studio, multiple video editing bays and high-definition camera. Yet, what does it take to create Orange County video for clients that need a compelling project that is going to shine. Well, let's break things down.... At AVANT we create. At AVANT we connect. At AVANT we define. But, what does that mean for our clients who need a corporate video, non-profit fund raising video or website that can be found on Google? Well, let's break things down even further...
The Creative Process of Video Editing
Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production - creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro. What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click "buy now"? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.
Video Production with a Purpose
We love our clients! From national broadcasts to corporate production and non-profit promos, we have a passion to bring our clients projects and ideas to life. Yet, it's always great when a project comes to our Orange County video studio that helps us reflect on our own lives. That's what we get with the monthly green screen shoots we do with Cloud Townsend Resources.
