Avant Productions

Category: Latest News

The Art of a Green Screen Shoot

We recently had True Entertainment in our green screen studio in Orange County to shoot a new video production. Typically their teams are working on their new shows like “Real Housewives of Atlanta,” but today they came to Avant for a new video to add to their long list of reality and documentary programming.

Yet, with each green screen video shoot, we have to anticipate every step of the complications that could come up. We always have to discuss the green spill. Is it too dark, too bright, uneven, the right shade of green, or should we bring in the blue screen canvas? At Avant we take pride in our experience to give our clients the best lighting for each scene…especially in those trouble areas like the hair.

We have tested our lighting equipment, and dialed in our high-definition cameras, to make sure that every project that comes our of our video studio facility in Orange County is the best it can be. This ensures that each and every one of our clients walks away with a clean image to head to their post production phase. Yet, most of clients don’t finish their green screen project with just the shooting. They continue their project by stepping from the studio and into our editing facilities so that the start and finish of their project can all be completed under one roof. We apply our same talents from the studio into the video editing bay to make sure that every video comes out with the best key possible to pull the green for an incredible image for broadcast or the web.

Because after all, green screens are the wave of the future. Can’t live with them. Can’t live without them.

January 31, 2011
Video Production On-Location

One of the perks of having our video production facility is getting to go beyond the studio and record video on-location all around Orange County. Such was the case with our most recent high-definition video production in beautiful Newport Beach overlooking Beacon Bay and Balboa Island. AVANT teamed up with Ambassador Advertising to shoot a five minute promotional video set to music.

A noteworthy piece of equipment that we used during the shoot was the jib. With smooth vertical and horizontal motion, we were able to pick up flawless shots perfect for creating the scene. We definitely achieved our “glory shots.”

All around, it was a successful day of shooting and a great way to kick off this music video for one of our first video productions of 2011. Take a look at the preview below…

January 14, 2011
Video Production Facility Turned Photography Studio

At Avant, we’ve always been known throughout Orange County for our green screen, video production facility. But, did you know that we also love doing still photo shoots? Well, we pulled out all the stops last week for an east coast start-up, Automatic Apparel – full lighting setup, incredible clothing line, models and green screen backdrop so that each picture could be transformed onto any background for publicity use.

The outcome? SUCCESS!

BEFORE PHOTOS:

December 13, 2010
Green Screen. Mobile. Streaming. No problem!
Recently, one of our clients came to us with a video production challenge. They wanted to produce a series of training videos with some unique criteria…
- The videos would be shot in one take on green screen so that slides and information could be shown in the background.
- The videos had to be future proofed for Blu-ray and other formats down the line.
- Each training video would be encoded for multiple platforms including mobile devices so over 600 sales reps could easily utilize the files on the go.
- And as always, the production had to be done on time and on budget.
Our response? “No problem!”

Our high-definition production shoot went smoothly on our green-screen stage. Our talent (also our client) was overjoyed at using our teleprompter to read his script directly into the camera. He was reticent at first but told us “this is going so much easier that I ever imagined” after only 10 minutes of shooting. We were able to get our footage with a minimum of re-takes and finished shooting early.

For post production of over 2 hours of hi-def raw footage we chose to use the Avid for this particular project. The Avid’s AMA architecture allowed us to directly import the camera footage and begin editing immediately. Also, the Avid’s Spectramatte keyer produced superior results with real-time previews.

As befitting a project destined for online and mobile delivery, we supplied all preview and final files to our client via FTP. Aside from his initial shoot he never had to leave his busy consulting practice to see how things were progressing.

As a result, we have produced a series of 4 videos that will be utilized across the country in mobile form and will be ready for high-definition distribution on Blu-ray when the time is right.
November 22, 2010
Web MD comes to AVANT

Web MD recently came to our green screen production studio in Costa Mesa to finish one of their latest videos for their website. With teams flying in from San Francisco and New York, Web MD found AVANT’s Orange County video production facility to be the perfect fit to ensure their project was completely successfully.

AVANT’s video production facilities became the hub of action as we worked side-by-side with WebMD’s crew to ensure the picture and sound for the recent web video was of pristine quality.

November 5, 2010
Join Us On Facebook

Quick! Log onto Facebook and join us at http://www.Facebook.com/AvantProductions – get updates on what’s happening in the office and be the first to know about exclusive offers for video production services.

November 3, 2010
Atlantic Pacific Media merges with Avant Productions

February 1, 2009 FOR IMMEDIATE RELEASE

ATLANTIC PACIFIC MEDIA, IRVINE
MERGES WITH
AVANT PRODUCTIONS, COSTA MESA

Atlantic Pacific Media of Irvine, California has merged with Avant Productions in Costa Mesa, California. The combined entity will work under the name Avant Productions, effective immediately and will work out of Avant’s facility in Costa Mesa.

“We are pleased to gain the expertise and capability that Atlantic Pacific Media offers. We have broadened our video production capabilities to the point of offering video studio production, video editing and manufacturing. We believe this will be a huge bonus for clients of Atlantic Pacific Media as well,” said Clark Severson, Avant Productions Executive Producer.

Atlantic Pacific Media is known for high quality DVD and CD authoring and disc manufacturing in Orange County. “With this merger, APMs clientels now have access to services that Avant Productions is known for such as high-definition video production and video editing with multiple edit bays. The fact that Avant has a one of the only good-sized, fully equipped video studios offering green screen in Orange County will be a big plus for our clients,” added Karl Renwanz, President of APM. Avant Productions has been in Costa Mesa, creating videos for the Orange County community, since 1988.

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For additional information contact:
Avant Productions, Inc.
2080 Placentia Avenue
Costa Mesa, CA 92627
949.645.9687
www.AvantProductions.com

February 1, 2009