At AVANT we pride ourselves on the quality of our work and the care and attention we give to every project. No where is this more evident than in our meticulous handling of voice over sessions. Recently we recorded voice-overs as part of an ongoing project for a children's educational DVD series. The producers wanted a variety of voices to be represented, male and female, old and young. How young you ask? Joining our regular voice-over talent pool was 9-year-old Olivia, performing her first-ever professional voice-over session.
An important component of creating a convincing green-screen composite is careful selection and adjustment of the virtual background placed behind the talent. At AVANT we have perfected the art of matching 3D rendered imagery with live-action footage...
Remember when there was no reality TV? Remember when television consisted of timeless stand up and sketches? Sid Caesar was a genius who took television to the next level in the late 1960's with his show "Caesar's Hour". Well, over 50 years later, Sid is now splashed on AVANT's monitors as we help prepare the PBS show that reunited the Caesar writing team to soon be released on DVD. Caesar's Hour was a live, hour-long American sketch comedy television program that aired on NBC from 1954 until 1957. The program starred, among others, Sid Caesar, Nanette Fabray, Carl Reiner, Howard Morris, Janet Blair and Milt Kamen. PBS brought this incredible team back together in 1996 for a special event at the Writers Guild Theater in Los Angeles, CA. The evening's events eventually broadcasted on PBS under the title "Caesar's Writers". Now, AVANT has the opportunity to be a part of the team to bring this historic production back to life by creating the DVD to master for duplication and worldwide sales. WOW!
The Internet can be overwhelming...Facebook, Amazon, spam, viruses. Sometimes it can feel like a full-time job just managing all your different accounts. Yet, what if the web could be the driving force to help heal your personal life? No, we're not talking about some new dating website. We're talking about Cloud-Townsend Resources - our latest project to come through to our Orange County production facility with the task to build an entirely new web presence and platform. We don't just believe in websites. We believe in movements....especially when dealing with Cloud Townsend's target audience by providing resources to heal from a hurtful past to ensure a healthier future. A movement to help change lives. So, this just can't be a simple, 5 page website for NY Times bestselling authors who have sold nearly 5 million books. This has to be an entirely new platform with data-driven strategy, complete new branding, with over 4oo products and new conversions for digital downloads, along with a strategic navigation that creates a seamless tunnel to ensure success.
Every week it seems like a new production is coming to our Orange County video production facilities to utilize the green screen studio. From indie bands, to non-profits, to babies....yes, you read that right, babies! This last week, we got to have the young cast of a new DVD series to help babies learn how to read. So, with about ten kids under the ages of two scattered throughout our offices we had our hands full. Place on the green screen floor, shoot with our high-definition camera, then transfer the footage to our Final Cut Pro system and immediately start piecing the scenes together. Video editing is one thing, video editing with green screen footage is another.
Yes, AVANT is located in Orange County, CA...or shall we say "The OC." Yes, AVANT is located in the heart of Costa Mesa with our green screen studio, multiple video editing bays and high-definition camera. Yet, what does it take to create Orange County video for clients that need a compelling project that is going to shine. Well, let's break things down.... At AVANT we create. At AVANT we connect. At AVANT we define. But, what does that mean for our clients who need a corporate video, non-profit fund raising video or website that can be found on Google? Well, let's break things down even further...
Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production - creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro. What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click "buy now"? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.
We love our clients! From national broadcasts to corporate production and non-profit promos, we have a passion to bring our clients projects and ideas to life. Yet, it's always great when a project comes to our Orange County video studio that helps us reflect on our own lives. That's what we get with the monthly green screen shoots we do with Cloud Townsend Resources.
We love it when we can get out of our video studio in Orange County and load up our high-definition cameras and equipment for on-location video production. Yet, live events can be tricky. We have to stay focused on the task of transforming an empty room into something memorable. Whenever a client comes to us to bring a live event to life, we know that it needs to be a total experience. From setting the right mood with stage and lighting, to correct audio equipment and speaker positioning and making sure the visuals projected on the screens from our cameras can be seen by every attendee.
At AVANT, we love going beyond our green screen studio to shoot video productions on-location.. Our recent high-definition video production for Ambassador Advertising, a five-minute promotional video set to music, was just such an opportunityThe concept for this latest video centers on a young couple expecting their first child. While looking through a family photo album, they reminisce about the past and anticipate the future. We were able to take this project to the next level by developing the concept of photographs coming to life, giving the audience a glimpse into this young couple’s life.