Avant Productions

Tag: costa mesa video production

Show #30 in the can

His Way Home has just completed the 30th show in the Avant Productions green screen studio. Show originator, Brett Miller, came looking for a production home for the show and found it at Avant’s video production studio. Since December 2011, the Avant crew has been producing a half-hour show for broadcast. Every few weeks a new show with an inspirational, positive message is recorded and produced in HD in the green screen studio. His Way Home airs regularly on The Learning Channel and public access in California and Tennessee.

October 3, 2013
Green Screen Magic: Matching Reality to 3D

An important component of creating a convincing green-screen composite is careful selection and adjustment of the virtual background placed behind the talent. At AVANT we have perfected the art of matching 3D rendered imagery with live-action footage.

For a recent series of training videos for Cloud-Townsend Resources our creative team started with a 3D rendered virtual set and expertly blended it to match footage shot in our green-screen studio featuring Dr. Henry Cloud and Dr. John Townsend.

Because 3D renders are pure RGB images our first step was to adjust the black, white, and mid-tone values of the background to mimic the values of our HD video footage. Next we reduced the amount of color information in the background slightly and adjusted the hues to match the lighting setup.

The final steps for enhanced realism were to add grain and a vignette around the edges of the virtual set background to help recreate how a real room would have been photographed had it existed.

In the end all this attention to detail resulted in a seamless green-screen production that allows the Cloud Townsend audience to concentrate on the message and not the technology used to create it.

August 2, 2011
From Green Screen to Video Editing

Every week it seems like a new production is coming to AVANT’s Orange County video production facilities to utilize our green screen studio. From indie bands, to non-profits, to babies… yes, you read that right, babies! Recently, we shot the young cast of a new DVD series to help babies learn how to read. With ten kids under the ages of 2 scattered throughout our offices we had our hands full. Placed on the green screen floor, shot with our high-definition cameras, then transfer the footage to our Final Cut Pro edit system and immediately start piecing the scenes together.

Video editing is one thing, video editing green screen footage of excited kids is definitely another! We had our hands full once again, but it’s been a fun and rewarding process placing these adorable children in far-away places.

Take a look at Before and After…

June 13, 2011
Video Production with a Purpose

We love our clients! From national broadcasts to corporate production and non-profit promos, we have a passion to bring our clients projects and ideas to life. Yet, it’s always great when a project comes to our Orange County video studio that helps us reflect on our own lives. That’s what we get with the monthly green screen shoots we do with Cloud Townsend Resources.

With their award-winning books about life, love and boundaries, we are now able to transform the latest Cloud Townsend content into a video series that streams on their website and social media pages. Yet, Dr. Cloud and Dr. Townsend are pros with co-writing over 20 books, totaling 5 million in sales. They know that their ability to reach an audience is crucial, so we had to transform our green screen studio into an opportunity for these clinical psychologists to be able to teach what they know so well, while also being able to personally connect with the viewer.

Our task to combine such intimate topics like grief, forgiveness, depression with the technology of our green screen production and clarity of high-definition video to stream on the web is crucial. We know this to be a key component to build a virtual relationship with an audience that needs to feel a connection for trust with such heavy topics. We love these types of shoots! It’s like our own therapy session in the studio, editing room and streaming on the web.

April 25, 2011
Video Production On-Location

One of the perks of having our video production facility is getting to go beyond the studio and record video on-location all around Orange County. Such was the case with our most recent high-definition video production in beautiful Newport Beach overlooking Beacon Bay and Balboa Island. AVANT teamed up with Ambassador Advertising to shoot a five minute promotional video set to music.

A noteworthy piece of equipment that we used during the shoot was the jib. With smooth vertical and horizontal motion, we were able to pick up flawless shots perfect for creating the scene. We definitely achieved our “glory shots.”

All around, it was a successful day of shooting and a great way to kick off this music video for one of our first video productions of 2011. Take a look at the preview below…

January 14, 2011
Atlantic Pacific Media merges with Avant Productions

February 1, 2009 FOR IMMEDIATE RELEASE

ATLANTIC PACIFIC MEDIA, IRVINE
MERGES WITH
AVANT PRODUCTIONS, COSTA MESA

Atlantic Pacific Media of Irvine, California has merged with Avant Productions in Costa Mesa, California. The combined entity will work under the name Avant Productions, effective immediately and will work out of Avant’s facility in Costa Mesa.

“We are pleased to gain the expertise and capability that Atlantic Pacific Media offers. We have broadened our video production capabilities to the point of offering video studio production, video editing and manufacturing. We believe this will be a huge bonus for clients of Atlantic Pacific Media as well,” said Clark Severson, Avant Productions Executive Producer.

Atlantic Pacific Media is known for high quality DVD and CD authoring and disc manufacturing in Orange County. “With this merger, APMs clientels now have access to services that Avant Productions is known for such as high-definition video production and video editing with multiple edit bays. The fact that Avant has a one of the only good-sized, fully equipped video studios offering green screen in Orange County will be a big plus for our clients,” added Karl Renwanz, President of APM. Avant Productions has been in Costa Mesa, creating videos for the Orange County community, since 1988.

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For additional information contact:
Avant Productions, Inc.
2080 Placentia Avenue
Costa Mesa, CA 92627
949.645.9687
www.AvantProductions.com

February 1, 2009