Avant Productions

Tag: green screen

Images Come to Life

At AVANT, we love going beyond our green screen studio to shoot video productions on-location. Our recent high-definition video production for Ambassador Advertising, a five-minute promotional video set to music, was just such an opportunity.

The concept for this latest video centers on a young couple expecting their first child. While looking through a family photo album, they reminisce about the past and anticipate the future. We were able to take this project to the next level by developing the concept of photographs coming to life, giving the audience a glimpse into this young couple’s life.

The shoot itself went amazingly well. The real challenge was in the post production phase of video editing. Our effects team employed advanced motion tracking techniques combined with good-old-fashion hand rotoscoping to add post production images to the live video shots. All the hard work was worth it to see the still photos perfectly integrated with live video.

Yet, the most interesting part of the shoot was that our lead actress was actually pregnant and only a few short weeks away from her due date. With such a narrow time window we worked hard to finish shooting all of her vital scenes. With some quick and efficient prep work in setting up equipment and redressing the set, we were able to maximize our shooting time, and less than a month later we returned again to shoot her and her husband with their brand new baby boy.

The results were inspirational and the memories will last a lifetime!

March 7, 2011
The Art of a Green Screen Shoot

We recently had True Entertainment in our green screen studio in Orange County to shoot a new video production. Typically their teams are working on their new shows like “Real Housewives of Atlanta,” but today they came to Avant for a new video to add to their long list of reality and documentary programming.

Yet, with each green screen video shoot, we have to anticipate every step of the complications that could come up. We always have to discuss the green spill. Is it too dark, too bright, uneven, the right shade of green, or should we bring in the blue screen canvas? At Avant we take pride in our experience to give our clients the best lighting for each scene…especially in those trouble areas like the hair.

We have tested our lighting equipment, and dialed in our high-definition cameras, to make sure that every project that comes our of our video studio facility in Orange County is the best it can be. This ensures that each and every one of our clients walks away with a clean image to head to their post production phase. Yet, most of clients don’t finish their green screen project with just the shooting. They continue their project by stepping from the studio and into our editing facilities so that the start and finish of their project can all be completed under one roof. We apply our same talents from the studio into the video editing bay to make sure that every video comes out with the best key possible to pull the green for an incredible image for broadcast or the web.

Because after all, green screens are the wave of the future. Can’t live with them. Can’t live without them.

January 31, 2011
Video Production Facility Turned Photography Studio

At Avant, we’ve always been known throughout Orange County for our green screen, video production facility. But, did you know that we also love doing still photo shoots? Well, we pulled out all the stops last week for an east coast start-up, Automatic Apparel – full lighting setup, incredible clothing line, models and green screen backdrop so that each picture could be transformed onto any background for publicity use.

The outcome? SUCCESS!

BEFORE PHOTOS:

December 13, 2010
Green Screen. Mobile. Streaming. No problem!
Recently, one of our clients came to us with a video production challenge. They wanted to produce a series of training videos with some unique criteria…
- The videos would be shot in one take on green screen so that slides and information could be shown in the background.
- The videos had to be future proofed for Blu-ray and other formats down the line.
- Each training video would be encoded for multiple platforms including mobile devices so over 600 sales reps could easily utilize the files on the go.
- And as always, the production had to be done on time and on budget.
Our response? “No problem!”

Our high-definition production shoot went smoothly on our green-screen stage. Our talent (also our client) was overjoyed at using our teleprompter to read his script directly into the camera. He was reticent at first but told us “this is going so much easier that I ever imagined” after only 10 minutes of shooting. We were able to get our footage with a minimum of re-takes and finished shooting early.

For post production of over 2 hours of hi-def raw footage we chose to use the Avid for this particular project. The Avid’s AMA architecture allowed us to directly import the camera footage and begin editing immediately. Also, the Avid’s Spectramatte keyer produced superior results with real-time previews.

As befitting a project destined for online and mobile delivery, we supplied all preview and final files to our client via FTP. Aside from his initial shoot he never had to leave his busy consulting practice to see how things were progressing.

As a result, we have produced a series of 4 videos that will be utilized across the country in mobile form and will be ready for high-definition distribution on Blu-ray when the time is right.
November 22, 2010
Atlantic Pacific Media merges with Avant Productions

February 1, 2009 FOR IMMEDIATE RELEASE

ATLANTIC PACIFIC MEDIA, IRVINE
MERGES WITH
AVANT PRODUCTIONS, COSTA MESA

Atlantic Pacific Media of Irvine, California has merged with Avant Productions in Costa Mesa, California. The combined entity will work under the name Avant Productions, effective immediately and will work out of Avant’s facility in Costa Mesa.

“We are pleased to gain the expertise and capability that Atlantic Pacific Media offers. We have broadened our video production capabilities to the point of offering video studio production, video editing and manufacturing. We believe this will be a huge bonus for clients of Atlantic Pacific Media as well,” said Clark Severson, Avant Productions Executive Producer.

Atlantic Pacific Media is known for high quality DVD and CD authoring and disc manufacturing in Orange County. “With this merger, APMs clientels now have access to services that Avant Productions is known for such as high-definition video production and video editing with multiple edit bays. The fact that Avant has a one of the only good-sized, fully equipped video studios offering green screen in Orange County will be a big plus for our clients,” added Karl Renwanz, President of APM. Avant Productions has been in Costa Mesa, creating videos for the Orange County community, since 1988.

***********************************************************************

For additional information contact:
Avant Productions, Inc.
2080 Placentia Avenue
Costa Mesa, CA 92627
949.645.9687
www.AvantProductions.com

February 1, 2009