His Way Home has just completed the 30th show in the Avant Productions green screen studio. Show originator, Brett Miller, came looking for a production home for the show and [...]
It's always fun when a client brings us a challenge: "We have 50 product images, 2 logos, 3 taglines and we need to sell our new product we are launching. Can you make us a video?" Of course we can! We love these kind of projects, and our latest one for the Jorg Gray Watch Collection is going to be a blast. Bring in some great stock music, load all the images up into our video editing system, and let the magic happen. So how do you communicate a product that is worn by President Obama, available in nearly 15 countries, and has the branding of being one of the best crafted watches in the world? For our job, it's always about telling a story. Show don't tell, is what we always remind ourselves. Whether it be a 30 second commercial for a local business, or a high definition production in our green screen studio in Orange County - we are always helping our clients tell a story.
Every week it seems like a new production is coming to our Orange County video production facilities to utilize the green screen studio. From indie bands, to non-profits, to babies....yes, you read that right, babies! This last week, we got to have the young cast of a new DVD series to help babies learn how to read. So, with about ten kids under the ages of two scattered throughout our offices we had our hands full. Place on the green screen floor, shoot with our high-definition camera, then transfer the footage to our Final Cut Pro system and immediately start piecing the scenes together. Video editing is one thing, video editing with green screen footage is another.
Yes, AVANT is located in Orange County, CA...or shall we say "The OC." Yes, AVANT is located in the heart of Costa Mesa with our green screen studio, multiple video editing bays and high-definition camera. Yet, what does it take to create Orange County video for clients that need a compelling project that is going to shine. Well, let's break things down.... At AVANT we create. At AVANT we connect. At AVANT we define. But, what does that mean for our clients who need a corporate video, non-profit fund raising video or website that can be found on Google? Well, let's break things down even further...
Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production - creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro. What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click "buy now"? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.
We love our clients! From national broadcasts to corporate production and non-profit promos, we have a passion to bring our clients projects and ideas to life. Yet, it's always great when a project comes to our Orange County video studio that helps us reflect on our own lives. That's what we get with the monthly green screen shoots we do with Cloud Townsend Resources.
At AVANT, we love going beyond our green screen studio to shoot video productions on-location.. Our recent high-definition video production for Ambassador Advertising, a five-minute promotional video set to music, was just such an opportunityThe concept for this latest video centers on a young couple expecting their first child. While looking through a family photo album, they reminisce about the past and anticipate the future. We were able to take this project to the next level by developing the concept of photographs coming to life, giving the audience a glimpse into this young couple’s life.
We recently had True Entertainment in our green screen studio in Orange County to shoot a new video production. Typically their teams are working on their new shows like "Real Housewives of Atlanta," but today they came to Avant for a new video to add to their long list of reality and documentary programming. Yet, with each green screen video shoot, we have to anticipate every step of the complications that could come up. We always have to discuss the green spill. Is it too dark, too bright, uneven, the right shade of green, or should we bring in the blue screen canvas? At Avant we take pride in our experience to give our clients the best lighting for each scene...especially in those trouble areas like the hair.