Avant Productions

Tag: high definition

Our Orange County Video Studio

You need something filmed? We’ve got you covered; From our full, wall to floor green screen capabilities, to our full lighting grid and crew to help bring your vision to life! At AVANT, we know it’s important for your footage to look good. So, that is why our Orange County video studio is the perfect place for all of your video needs.

Just this last week, our clients at The Boxer Law Group needed some video work done for their website. They wanted to bring in the element of one of their lawyers doing a walk on, introduction for visitors coming to the site. So, the perfect solution was to head on over to our green screen facility, set up the teleprompter with their script, and shoot with our high definition cameras to capture a stunning image. But, the process didn’t stop there. We then took the footage into one of our advanced keying systems to remove the green screen, touch up with a little bit of color correction, and create a file that would bring the welcome message onto the website with a transparent background. We know, quite the undertaking.

But, at AVANT, we love going above and beyond the call of duty to make sure that our clients receive the best Orange County video production to help elevate their business to a high-tech level… especially when it’s all about first impressions.

September 27, 2011
From Green Screen to Video Editing

Every week it seems like a new production is coming to AVANT’s Orange County video production facilities to utilize our green screen studio. From indie bands, to non-profits, to babies… yes, you read that right, babies! Recently, we shot the young cast of a new DVD series to help babies learn how to read. With ten kids under the ages of 2 scattered throughout our offices we had our hands full. Placed on the green screen floor, shot with our high-definition cameras, then transfer the footage to our Final Cut Pro edit system and immediately start piecing the scenes together.

Video editing is one thing, video editing green screen footage of excited kids is definitely another! We had our hands full once again, but it’s been a fun and rewarding process placing these adorable children in far-away places.

Take a look at Before and After…

June 13, 2011
Orange County Video…as in “The OC”
Yes, AVANT is located in Orange County, CA… or shall we say “The OC.” Yes, AVANT is located in the heart of Costa Mesa with a spacious green screen studio, multiple video editing bays, and high-definition cameras. Yet, what does it take to create Orange County video for clients that need a compelling project that is going to shine? Well, let’s break things down…
- At AVANT we Create.
- At AVANT we Connect.
- At AVANT we Define.
What does that mean for our clients who need a corporate video, non-profit fund raising video or website that can be easly found on Google or YouTube or widely shared on Facebook? Well, let’s break things down even further…

First, we love to Create. We take pride in our creativity. It’s always a thrill to take things to the next level and push ourselves to make sure when someone watches a video we produce they know that it was done by professionals who “know their stuff.”

Next, we Connect. If your video production or new web presence does not connect to your audience then, really, what’s the point? It’s all about building a bridge that connects your product or company to your client and market. It’s about creating a relationship through the screen, on the web, or on your smart phone in order to generate the results you are looking for. This definitely doesn’t just happen overnight. It takes strategy. It takes us connecting with your vision to help in connecting your audience.

Last, we shine with our ability to Define. Understanding your project, your vision, your needs in order to translate them into results that deliver your message and Connect with your audience. See, how things just came back full circle? Pretty clever, huh?
May 16, 2011
The Creative Process of Video Editing

Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production – creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro.

What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click “buy now”? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.

The concept of video editing is how humans process the moving image…well rather, how you manipulate humans to process those moving images. Because there are many factors that come into play – cutting a clip on action, on emotion, on a musical beat, adding color to the image, taking away color, adding sounds effects, adding an original score of song. Video editing has countless elements and factors to consider to really bring a project to life.

At AVANT, we take this task very seriously. We take every single one of our client’s projects seriously. We’re in the heart of Orange County with our four editing bays in Avid Media Composer or Final Cut Pro, along with our audio mastering suite and on-location sound booth, we can take your project from script to DVD with no problem. Or concept to web download. Or pictures to website. You get the picture!

May 4, 2011
Video Production with a Purpose

We love our clients! From national broadcasts to corporate production and non-profit promos, we have a passion to bring our clients projects and ideas to life. Yet, it’s always great when a project comes to our Orange County video studio that helps us reflect on our own lives. That’s what we get with the monthly green screen shoots we do with Cloud Townsend Resources.

With their award-winning books about life, love and boundaries, we are now able to transform the latest Cloud Townsend content into a video series that streams on their website and social media pages. Yet, Dr. Cloud and Dr. Townsend are pros with co-writing over 20 books, totaling 5 million in sales. They know that their ability to reach an audience is crucial, so we had to transform our green screen studio into an opportunity for these clinical psychologists to be able to teach what they know so well, while also being able to personally connect with the viewer.

Our task to combine such intimate topics like grief, forgiveness, depression with the technology of our green screen production and clarity of high-definition video to stream on the web is crucial. We know this to be a key component to build a virtual relationship with an audience that needs to feel a connection for trust with such heavy topics. We love these types of shoots! It’s like our own therapy session in the studio, editing room and streaming on the web.

April 25, 2011
Transforming Live Events

We love it when we can get out of our video studio in Orange County and load up our high-definition cameras and equipment for on-location video production. Yet, live events can be tricky. We have to stay focused on the task of transforming an empty room into something memorable. Whenever a client comes to us to bring a live event to life, we know that it needs to be a total experience. From setting the right mood with stage and lighting, to correct audio equipment and speaker positioning and making sure the visuals projected on the screens from our cameras can be seen by every attendee.

Well, practice makes perfect and this week’s event for CWS Capital Partners is a production they have been counting on us to deliver excellence for, for the past 10 years. While this live event of their annual investor’s meeting may only last for a few short hours, we make sure to capture every moment in high-definition to add another dynamic to the evening. Not only does this allow for us to project the image of each speaker onto two 20-foot screens for the entire room to easily see, the “recorded event” can be shared and relived for years to come no matter how technology advances.

At AVANT, we are always thinking ahead for our clients – how can your project be “future proofed”? How can your video expand and connect even further than you ever dreamed? Give us a call. We’d love to be a part of the team that brings your ideas to life!

April 6, 2011
Images Come to Life

At AVANT, we love going beyond our green screen studio to shoot video productions on-location. Our recent high-definition video production for Ambassador Advertising, a five-minute promotional video set to music, was just such an opportunity.

The concept for this latest video centers on a young couple expecting their first child. While looking through a family photo album, they reminisce about the past and anticipate the future. We were able to take this project to the next level by developing the concept of photographs coming to life, giving the audience a glimpse into this young couple’s life.

The shoot itself went amazingly well. The real challenge was in the post production phase of video editing. Our effects team employed advanced motion tracking techniques combined with good-old-fashion hand rotoscoping to add post production images to the live video shots. All the hard work was worth it to see the still photos perfectly integrated with live video.

Yet, the most interesting part of the shoot was that our lead actress was actually pregnant and only a few short weeks away from her due date. With such a narrow time window we worked hard to finish shooting all of her vital scenes. With some quick and efficient prep work in setting up equipment and redressing the set, we were able to maximize our shooting time, and less than a month later we returned again to shoot her and her husband with their brand new baby boy.

The results were inspirational and the memories will last a lifetime!

March 7, 2011
The Art of a Green Screen Shoot

We recently had True Entertainment in our green screen studio in Orange County to shoot a new video production. Typically their teams are working on their new shows like “Real Housewives of Atlanta,” but today they came to Avant for a new video to add to their long list of reality and documentary programming.

Yet, with each green screen video shoot, we have to anticipate every step of the complications that could come up. We always have to discuss the green spill. Is it too dark, too bright, uneven, the right shade of green, or should we bring in the blue screen canvas? At Avant we take pride in our experience to give our clients the best lighting for each scene…especially in those trouble areas like the hair.

We have tested our lighting equipment, and dialed in our high-definition cameras, to make sure that every project that comes our of our video studio facility in Orange County is the best it can be. This ensures that each and every one of our clients walks away with a clean image to head to their post production phase. Yet, most of clients don’t finish their green screen project with just the shooting. They continue their project by stepping from the studio and into our editing facilities so that the start and finish of their project can all be completed under one roof. We apply our same talents from the studio into the video editing bay to make sure that every video comes out with the best key possible to pull the green for an incredible image for broadcast or the web.

Because after all, green screens are the wave of the future. Can’t live with them. Can’t live without them.

January 31, 2011
Video Production On-Location

One of the perks of having our video production facility is getting to go beyond the studio and record video on-location all around Orange County. Such was the case with our most recent high-definition video production in beautiful Newport Beach overlooking Beacon Bay and Balboa Island. AVANT teamed up with Ambassador Advertising to shoot a five minute promotional video set to music.

A noteworthy piece of equipment that we used during the shoot was the jib. With smooth vertical and horizontal motion, we were able to pick up flawless shots perfect for creating the scene. We definitely achieved our “glory shots.”

All around, it was a successful day of shooting and a great way to kick off this music video for one of our first video productions of 2011. Take a look at the preview below…

January 14, 2011