When you think of Orange County, you think of the beach, perfect weather and...traffic! So, how does that interpret for the web? Beautiful visuals, inviting layout and...traffic. Every detail matters and, at AVANT, we make that our first priority. So, for our latest website that we built for Cloud-Townsend Resources, we got our inspiration from outside our green screen studio and into our surroundings....Orange County.
It's always a thrill to take a client on a new adventure. With our recent project for Cloud-Townsend Resources, we took a journey that we knew needed a strategy right from the start in order to continue on their legacy of providing best-selling resources to help people discover solutions to life’s most difficult personal and relational challenges. Yet, this particular job wasn't for a new high definition, promotional video or green screen production shoot in our video studio. We were tasked to launch a new website platform and online, e-commerce store for an already top notch company.
The Internet can be overwhelming...Facebook, Amazon, spam, viruses. Sometimes it can feel like a full-time job just managing all your different accounts. Yet, what if the web could be the driving force to help heal your personal life? No, we're not talking about some new dating website. We're talking about Cloud-Townsend Resources - our latest project to come through to our Orange County production facility with the task to build an entirely new web presence and platform. We don't just believe in websites. We believe in movements....especially when dealing with Cloud Townsend's target audience by providing resources to heal from a hurtful past to ensure a healthier future. A movement to help change lives. So, this just can't be a simple, 5 page website for NY Times bestselling authors who have sold nearly 5 million books. This has to be an entirely new platform with data-driven strategy, complete new branding, with over 4oo products and new conversions for digital downloads, along with a strategic navigation that creates a seamless tunnel to ensure success.