It's always fun when a client brings us a challenge: "We have 50 product images, 2 logos, 3 taglines and we need to sell our new product we are launching. Can you make us a video?" Of course we can! We love these kind of projects, and our latest one for the Jorg Gray Watch Collection is going to be a blast. Bring in some great stock music, load all the images up into our video editing system, and let the magic happen. So how do you communicate a product that is worn by President Obama, available in nearly 15 countries, and has the branding of being one of the best crafted watches in the world? For our job, it's always about telling a story. Show don't tell, is what we always remind ourselves. Whether it be a 30 second commercial for a local business, or a high definition production in our green screen studio in Orange County - we are always helping our clients tell a story.
Lights. Camera. Students!We recently had 20 Vanguard University students at our Orange County video studio to learn the basic of good lighting and beyond. These future filmmakers got a boot camp style seminar on how to create fast, simple and effective lighting techniques without a big budget or crew. AVANT's Executive Director, Clark Severson, was off and running with creating real-world situations through demonstrations and hands-on practices with setups of our production facility's lighting grid, equipment and green screen. The result? These students are now confident in creating polished and dynamic lighting that set the mood and capture an audience.
Webinars are fast becoming the most exciting and and sought-after training experience on the internet. Why read a boring online tutorial or travel to a hotel for a seminar when you can log in and connect from home? Webinar participants don't just watch your message, they engage in a dialogue with your presenters, asking questions online and taking polls with results presented in real-time. At AVANT we recognize the power of webinars to deliver your message in a personal but powerful way. We have recently invested both time and capital in outfitting our Orange County green-screen studio and facility with everything you need to run a successful webinar.
At AVANT we pride ourselves on the quality of our work and the care and attention we give to every project. No where is this more evident than in our meticulous handling of voice over sessions. Recently we recorded voice-overs as part of an ongoing project for a children's educational DVD series. The producers wanted a variety of voices to be represented, male and female, old and young. How young you ask? Joining our regular voice-over talent pool was 9-year-old Olivia, performing her first-ever professional voice-over session.
An important component of creating a convincing green-screen composite is careful selection and adjustment of the virtual background placed behind the talent. At AVANT we have perfected the art of matching 3D rendered imagery with live-action footage...
Every week it seems like a new production is coming to our Orange County video production facilities to utilize the green screen studio. From indie bands, to non-profits, to babies....yes, you read that right, babies! This last week, we got to have the young cast of a new DVD series to help babies learn how to read. So, with about ten kids under the ages of two scattered throughout our offices we had our hands full. Place on the green screen floor, shoot with our high-definition camera, then transfer the footage to our Final Cut Pro system and immediately start piecing the scenes together. Video editing is one thing, video editing with green screen footage is another.
Yes, AVANT is located in Orange County, CA...or shall we say "The OC." Yes, AVANT is located in the heart of Costa Mesa with our green screen studio, multiple video editing bays and high-definition camera. Yet, what does it take to create Orange County video for clients that need a compelling project that is going to shine. Well, let's break things down.... At AVANT we create. At AVANT we connect. At AVANT we define. But, what does that mean for our clients who need a corporate video, non-profit fund raising video or website that can be found on Google? Well, let's break things down even further...
We love it when we can get out of our video studio in Orange County and load up our high-definition cameras and equipment for on-location video production. Yet, live events can be tricky. We have to stay focused on the task of transforming an empty room into something memorable. Whenever a client comes to us to bring a live event to life, we know that it needs to be a total experience. From setting the right mood with stage and lighting, to correct audio equipment and speaker positioning and making sure the visuals projected on the screens from our cameras can be seen by every attendee.
At AVANT, we love going beyond our green screen studio to shoot video productions on-location.. Our recent high-definition video production for Ambassador Advertising, a five-minute promotional video set to music, was just such an opportunityThe concept for this latest video centers on a young couple expecting their first child. While looking through a family photo album, they reminisce about the past and anticipate the future. We were able to take this project to the next level by developing the concept of photographs coming to life, giving the audience a glimpse into this young couple’s life.
We recently had True Entertainment in our green screen studio in Orange County to shoot a new video production. Typically their teams are working on their new shows like "Real Housewives of Atlanta," but today they came to Avant for a new video to add to their long list of reality and documentary programming. Yet, with each green screen video shoot, we have to anticipate every step of the complications that could come up. We always have to discuss the green spill. Is it too dark, too bright, uneven, the right shade of green, or should we bring in the blue screen canvas? At Avant we take pride in our experience to give our clients the best lighting for each scene...especially in those trouble areas like the hair.