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Orange County Video…as in “The OC”

By |May 16th, 2011|Categories: Creative, Latest Articles, Latest News|Tags: , , , , , , , , , |

Yes, AVANT is located in Orange County, CA...or shall we say "The OC." Yes, AVANT is located in the heart of Costa Mesa with our green screen studio, multiple video editing bays and high-definition camera. Yet, what does it take to create Orange County video for clients that need a compelling project that is going to shine. Well, let's break things down.... At AVANT we create. At AVANT we connect. At AVANT we define. But, what does that mean for our clients who need a corporate video, non-profit fund raising video or website that can be found on Google? Well, let's break things down even further...

The Creative Process of Video Editing

By |May 4th, 2011|Categories: Creative, Latest Articles, Latest News|Tags: , , , , , , , , , , |

Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production - creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro. What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click "buy now"? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.

Video Production with a Purpose

By |April 25th, 2011|Categories: Creative, Latest Articles, Latest News|Tags: , , , , , , , , , , |

We love our clients! From national broadcasts to corporate production and non-profit promos, we have a passion to bring our clients projects and ideas to life. Yet, it's always great when a project comes to our Orange County video studio that helps us reflect on our own lives. That's what we get with the monthly green screen shoots we do with Cloud Townsend Resources.

Transforming Live Events

By |April 6th, 2011|Categories: Creative, Latest Articles, Latest News, On Location|Tags: , , , , , , , |

We love it when we can get out of our video studio in Orange County and load up our high-definition cameras and equipment for on-location video production. Yet, live events can be tricky. We have to stay focused on the task of transforming an empty room into something memorable. Whenever a client comes to us to bring a live event to life, we know that it needs to be a total experience. From setting the right mood with stage and lighting, to correct audio equipment and speaker positioning and making sure the visuals projected on the screens from our cameras can be seen by every attendee.

Images Come to Life

By |March 7th, 2011|Categories: Creative, Latest Articles, Latest News, On Location|Tags: , , , , , , |

At AVANT, we love going beyond our green screen studio to shoot video productions on-location.. Our recent high-definition video production for Ambassador Advertising, a five-minute promotional video set to music, was just such an opportunity

The concept for this latest video centers on a young couple expecting their first child. While looking through a family photo album, they reminisce about the past and anticipate the future. We were able to take this project to the next level by developing the concept of photographs coming to life, giving the audience a glimpse into this young couple’s life.

The Art of a Green Screen Shoot

By |January 31st, 2011|Categories: Creative, Industry Trends, Latest Articles, Latest News|Tags: , , , , , , , , |

We recently had True Entertainment in our green screen studio in Orange County to shoot a new video production. Typically their teams are working on their new shows like "Real Housewives of Atlanta," but today they came to Avant for a new video to add to their long list of reality and documentary programming. Yet, with each green screen video shoot, we have to anticipate every step of the complications that could come up. We always have to discuss the green spill. Is it too dark, too bright, uneven, the right shade of green, or should we bring in the blue screen canvas? At Avant we take pride in our experience to give our clients the best lighting for each scene...especially in those trouble areas like the hair.

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